---
id: "entity-rocket-money"
type: "entity"
source_timestamps: ["¶10"]
tags: ["consumer-tool", "subscription-tracker"]
related: ["concept-zombie-subscribers"]
entityType: "product"
canonicalName: "Rocket Money"
aliases: ["Truebill"]
url: "https://www.rocketmoney.com"
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-tier2-08-subscription-auto-renew"
sourceUrl: "https://hbr.org/2026/05/should-your-subscription-business-use-auto-renew"
sourceTitle: "Should Your Subscription Business Use Auto-Renew?"
---
# Rocket Money

**Rocket Money** (formerly Truebill) is a bill-cancellation and subscription-tracking app that scans bank/credit-card statements to identify and help cancel unwanted recurring charges.

**Relevance to this source:** It is cited as part of a *cottage industry* that increases the likelihood that [[concept-zombie-subscribers]] will eventually notice and cancel their passive subscriptions — accelerating the churn-plus-[[concept-brand-spite|brand-spite]] event that makes auto-renewal a long-term liability. Its very existence is evidence of a large pool of latent, dissatisfied zombie-type users.

**Canonical URL:** https://www.rocketmoney.com