---
id: "entity-remzi-ural"
type: "entity"
entityType: "person"
canonicalName: "Remzi Ural"
aliases: []
source_timestamps: ["§ Author Bios"]
tags: ["author", "pwc", "speaker"]
related: ["entity-pwc", "framework-five-actions-trust-layer", "concept-safe-delegation"]
source_url: "https://hbr.org/2026/02/how-brands-can-adapt-when-ai-agents-do-the-shopping"
source_title: "How Brands Can Adapt When AI Agents Do the Shopping"
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 14 — a014

# Remzi Ural

**Entity type:** person · **Canonical name:** Remzi Ural

**Profile.** Remzi Ural is one of the four co-authors of the HBR article *"How Brands Can Adapt When AI Agents Do the Shopping"* (Feb 2026). The authors are described in the source as **leaders and partners at [[entity-pwc-d3]]**; the *§ Author Bios* section does not provide individual biographical detail beyond that affiliation.

**Role in the source.** Co-author / cited voice. Specific passages are not attributed to individual authors.

**Attributed contributions (collective authorship).** Credited alongside co-authors with the article's action-oriented guidance:
- Concepts: [[concept-safe-delegation]], [[concept-incognito-shopping-mode]], [[concept-synthetic-customers]].
- Action items: [[action-structure-content-machines]], [[action-implement-spending-caps]], [[action-build-incognito-mode]], [[action-monitor-agent-ecosystems]], [[action-plan-for-recovery]].
- Framework: [[framework-five-actions-trust-layer]].

Co-authors: [[entity-ali-furman]], [[entity-ege-g-rdeniz]], [[entity-rima-safari]].