---
id: "entity-remko-van-hoek"
type: "entity"
entityType: "person"
canonicalName: "Remko Van Hoek"
aliases: []
source_timestamps: ["byline", "Readers Also Viewed These Items"]
tags: ["author", "academic"]
related: ["entity-org-university-of-arkansas"]
source_url: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
source_title: "The Importance of Trust and Transparency in Retail Media Networks"
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 71 — a071

# Remko Van Hoek

**Profile.** Remko Van Hoek is a professor of supply chain management at the [[entity-org-university-of-arkansas]] (Sam M. Walton College of Business). He advises companies on procurement transformation and previously served as a chief procurement officer at multiple companies.

**Role in this source.** Co-author of the interview-based study — 28 executives representing over $1.1 trillion in annual revenue — that underpins this article. His procurement and supply-chain lens shapes the article's framing of RMNs as a *relationship* problem rather than a pure ad-tech problem.

**Attributed contributions.** As one of three co-authors, his voice underlies every author-attributed finding, including the central thesis and [[claim-rmn-failure-is-relational]]; the [[claim-rmn-as-a-tax]] and [[claim-end-of-exploratory-budgets]] claims; the [[framework-five-pillars-of-rmn-success]]; and the author-voiced quotes [[quote-fee-not-strategy]], [[quote-problem-is-relational]], and [[quote-earn-supplier-dollars]].

**Canonical reference.** University of Arkansas faculty profile and research biography; widely associated with procurement / supply-chain transformation and executive education.