---
id: "entity-product-tostitos-scoops"
type: "entity"
entityType: "product"
canonicalName: "Tostitos Scoops"
aliases: ["Scoops"]
source_timestamps: ["¶58", "¶59", "¶65"]
tags: ["product", "innovation-platform"]
related: ["framework-innovation-segmentation", "entity-org-pepsico"]
canonical_url: "https://www.tostitos.com/products/tostitos-scoops"
source_url: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
source_title: "Innovating at the Core—and for the Future"
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-cl-91-innovating-core-and-future"
sourceUrl: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
sourceTitle: "Innovating at the Core—and for the Future"
---
# Tostitos Scoops

A product developed by [[entity-org-pepsico]] that serves as the canonical example of a **new platform** in [[framework-innovation-segmentation]]. Because consumers complained about dip spilling from flat chips, PepsiCo engineered a bowl-shaped chip. This required brand-new manufacturing capabilities, but once built, the platform allowed for new products (making the scoop out of rice or vegetables) and subsequent line extensions.

**Enrichment.** Widely recognized as a distinct product form; industry discussion confirms the shape/manufacturing change that enables dipping without spillage, consistent with the platform framing.

**Canonical:** https://www.tostitos.com/products/tostitos-scoops