---
id: "entity-pop-mart"
type: "entity"
source_timestamps: ["¶7"]
tags: ["brand-example", "social-commerce"]
related: ["concept-curiosity-window", "claim-long-time-gains-enable-deep-exploration"]
entityType: "organization"
canonicalName: "Pop Mart"
aliases: ["Pop Mart International Group Limited"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-foci-66-customers-willing-try-new-tech"
sourceUrl: "https://hbr.org/2025/11/research-when-are-customers-willing-to-try-a-new-technology"
sourceTitle: "Research: When Are Customers Willing to Try a New Technology?"
---
# Pop Mart

**Pop Mart** is cited as an example of *mining social-media signals* (TikTok / Shopee) to convert very brief [[concept-curiosity-window|curiosity windows]] — quick scrolls — into immediate consumer demand. It sits on the **micro time gain** side of [[claim-long-time-gains-enable-deep-exploration]], alongside [[entity-duolingo-d5|Duolingo]].

**Enrichment context:** canonical via 'Pop Mart International Group Limited' (Hong Kong-listed designer-toy retailer, *popmart.com.cn*); known for social-commerce engagement in China.