---
id: "entity-pinterest"
type: "entity"
entityType: "organization"
canonicalName: "Pinterest"
aliases: ["Pinterest"]
source_timestamps: ["§ The Incumbent's Energy Playbook", "¶12"]
tags: ["tech-companies", "efficiency"]
related: ["entity-pixie", "action-reduce-demand"]
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-nm-101-energy-strategy-ai"
sourceUrl: "https://hbr.org/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase"
sourceTitle: "Your Company Needs an Energy Strategy for AI’s Next Phase"
---
# Pinterest

## Profile
A consumer tech platform (canonical: pinterest.com) known for large-scale recommendation systems.

## Role in the source
Cited as a compelling example of **reducing demand before buying supply**: Pinterest repeatedly optimized its core recommendation systems for scale and efficiency using **infrastructure-budget-aware recommender design** — including its real-time system [[entity-pixie]]. It is the case study behind [[action-reduce-demand]].