---
id: "entity-perplexity-d97"
type: "entity"
source_timestamps: ["¶1", "§ The Retailer's Dilemma"]
tags: ["ai-search", "agent"]
related: ["entity-pottery-barn", "concept-a2a-commerce"]
entityType: "product"
canonicalName: "Perplexity"
aliases: ["Perplexity AI"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-nm-97-retailers-ai-shoppers"
sourceUrl: "https://hbr.org/2025/10/what-should-retailers-do-about-ai-shoppers"
sourceTitle: "What Should Retailers Do About AI Shoppers?"
---
# Perplexity

## Perplexity

**Entity type:** Product (AI-native search engine and agentic platform).

Perplexity crawls vendor sites and offers agentic shopping features such as **"Buy with Pro,"** which automates parts of the shopping journey for brands like [[entity-pottery-barn]]. It is one of the early consumer-facing surfaces of [[concept-a2a-commerce]], alongside ChatGPT (see [[entity-openai-d97]]) and Gemini. In the enrichment it is characterized as an AI search/answering tool that can execute parts of shopping journeys via Pro-tier capabilities.