---
id: "entity-patrick-van-esch"
type: "entity"
entityType: "person"
canonicalName: "Patrick van Esch"
aliases: ["Patrick van Esch"]
source_timestamps: ["(byline)"]
tags: ["author", "hbr", "co-author"]
related: ["entity-yuanyuan-gina-cui", "entity-jan-kietzmann", "concept-habit-moat"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 7 — a007

# Patrick van Esch

## Patrick van Esch

**Role in the source:** Co-author (cited voice) of the HBR article *"Lessons from Chinese AI Firms on Owning Customers' Habits"*, alongside [[entity-yuanyuan-gina-cui]] and [[entity-jan-kietzmann]].

**Profile:** Writes as part of the article's **unified authorial voice**; the source supplies no individual biography and does not attribute individual passages to individual authors. All quotations are jointly attributed to the three authors.

### Attributed contributions to this vault
Joint author of the thesis, the [[framework-habit-playbook]] and [[framework-online-habit-conditions]], the marketing/consumer-sentiment analysis in [[claim-ai-fatigue-negativity]], and the UX principle in [[claim-invoked-ai-ignored]]. Joint author of all quotes, including [[quote-invoked-ai-ignored]] and [[quote-capability-demo-habit-default]].

## Article 69 — a069

# Patrick van Esch

**Patrick van Esch** is an academic in marketing and consumer behavior and a **co-author** of the source article, written with [[entity-yuanyuan-gina-cui]] and [[entity-jan-kietzmann]].

**Role in the source:** Co-author. His consumer-behavior lens is especially visible in the behavioral-economics spine of the piece.

**Attributed contributions to this vault:**
- The behavioral-economics core: [[concept-agentic-rationality]] and [[concept-subscription-psychology]] (sunk-cost fallacy)
- [[concept-vulnerable-intimacy]] — the trust/psychology of user–agent relationships
- The contrarian reframes [[contrarian-subscriptions-are-psychological]] and [[contrarian-first-party-data-is-inferior]]
- Joint authorship of all claims, e.g. [[claim-subscription-vulnerability]] and [[claim-data-asymmetry-shift]]

**Enrichment note:** Coauthor on agentic-AI and platform-strategy pieces including the referenced HBR article; affiliation not verified here.