---
id: "entity-org-warner-bros-discovery"
type: "entity"
entityType: "organization"
canonicalName: "Warner Bros. Discovery"
aliases: ["WBD", "Warner Bros Discovery"]
source_timestamps: ["¶4"]
tags: ["streaming-platforms", "industry-examples"]
related: ["concept-ad-content-choice"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-70-consumers-control-over-ads"
sourceUrl: "https://hbr.org/2026/06/research-when-consumers-have-more-control-over-ads-they-respond-better"
sourceTitle: "Research: When Consumers Have More Control Over Ads, They Respond Better"
---
# Warner Bros. Discovery

## Warner Bros. Discovery

**Type:** Media conglomerate and streaming operator (Max, discovery+, and related properties).

Warner Bros. Discovery is cited as a notable company that has experimented with [[concept-ad-content-choice]] across several of its properties over the last few years, illustrating that content choice has moved beyond a single-platform novelty.

**Canonical references (for downstream use, not endorsements):** https://wbd.com (current) / https://corporate.discovery.com (legacy)