---
id: "entity-org-university-of-arkansas"
type: "entity"
entityType: "organization"
canonicalName: "University of Arkansas's Sam M. Walton College of Business"
aliases: ["Sam M. Walton College of Business", "Walton College", "University of Arkansas"]
source_timestamps: ["Readers Also Viewed These Items"]
tags: ["institution", "academia"]
related: ["entity-remko-van-hoek", "entity-stephanie-thomas", "entity-rodney-thomas"]
source_url: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
source_title: "The Importance of Trust and Transparency in Retail Media Networks"
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-71-retail-media-networks-trust"
sourceUrl: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
sourceTitle: "The Importance of Trust and Transparency in Retail Media Networks"
---
# University of Arkansas — Sam M. Walton College of Business

**Profile.** The Sam M. Walton College of Business at the University of Arkansas is the academic institution where all three authors of the study hold professorships in supply chain management. Its supply-chain program is closely associated with the retail ecosystem centered in northwest Arkansas.

**Role in this source.** Institutional home of the research team — [[entity-remko-van-hoek]], [[entity-stephanie-thomas]], and [[entity-rodney-thomas]] — and the affiliation cited in the article's byline and 'Readers Also Viewed These Items' section.

**Canonical reference.** The college's official site is the canonical institutional reference for the faculty affiliations in this vault.