---
id: "entity-org-nexwise"
type: "entity"
entityType: "organization"
canonicalName: "Nexwise"
aliases: []
source_timestamps: ["§ What the Best Sellers Did Differently"]
tags: ["company", "case-study"]
related: ["entity-mathis-stolz", "framework-sprint", "action-tie-to-revenue"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-ext-21-founders-new-sales-playbook"
sourceUrl: "https://hbr.org/2026/06/startup-founders-need-a-new-sales-playbook"
sourceTitle: "Startup Founders Need a New Sales Playbook"
---
# Nexwise

**Type:** Organization (German technology company).

**Role in the source:** The primary **case study** in the article. Nexwise, co-founded by [[entity-mathis-stolz]], is used as the example of a startup that successfully pivoted its sales motion from **reactive project-seeking** to **proactive, problem-driven enterprise sales** using [[framework-sprint]].

The pivot mapped generic offerings onto a C-level problem (revenue at risk / growth-vs-service-quality tension), which kept executives engaged through long enterprise cycles — see [[action-tie-to-revenue]].