---
id: "entity-org-harvard-business-school-d9"
type: "entity"
entityType: "organization"
canonicalName: "Harvard Business School"
aliases: ["HBS"]
source_timestamps: ["¶ 2"]
tags: ["institution", "research", "business-school"]
related: ["entity-iavor-bojinov", "entity-edward-mcfowland-iii", "entity-pernod-ricard"]
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-41-french-spirits-employee-buy-in"
sourceUrl: "https://hbr.org/2025/12/how-a-french-spirits-company-created-employee-buy-in-for-ai"
sourceTitle: "How a French Spirits Company Created Employee Buy-In for AI"
---
# Harvard Business School

**Profile.** Harvard Business School (HBS) — the institution that produced the case study and Working Knowledge analysis of Pernod Ricard's AI transformation.

**Role in this source.** The scholarly source of the frameworks and analysis. The case *Pernod Ricard: Uncorking Digital Transformation* and the associated Working Knowledge article were authored by HBS faculty [[entity-iavor-bojinov]] and [[entity-edward-mcfowland-iii]], whose interview forms the backbone of this source. The generalized guidance in [[framework-hbs-ai-adoption-playbook]] is attributed to HBS researchers analyzing the [[entity-pernod-ricard-d9]] case.

**Note.** Added as an organizational anchor beyond the original extraction because both cited researchers are HBS faculty and the case study is the origin of every framework here — useful for cross-vault dedup.


## Related across articles
- [[entity-harvard-business-school-d9]]