---
id: "entity-org-harvard-business-review-d4"
type: "entity"
source_timestamps: ["¶1"]
tags: ["publisher", "business-media"]
related: ["entity-barbara-duffek", "entity-andreas-eisingerich", "entity-omar-merlo"]
entityType: "organization"
canonicalName: "Harvard Business Review"
aliases: ["HBR", "hbr.org"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Harvard Business Review

**Profile.** Harvard Business Review (hbr.org) is a management and business publication. It is the **publisher of the source article** "How to Do Influencer Marketing That Customers Actually Trust" (December 2025), authored by [[entity-barbara-duffek|Barbara Duffek]], [[entity-andreas-b-eisingerich|Andreas B. Eisingerich]], and [[entity-omar-merlo|Omar Merlo]].

**Role in this source.** The publication venue and canonical citation home for the [[framework-5-dimensions-authenticity|five-dimensions framework]].