---
id: "entity-org-fiverr"
type: "entity"
entityType: "organization"
canonicalName: "Fiverr"
aliases: []
source_timestamps: ["¶4"]
tags: ["company", "freelance-marketplace"]
related: ["entity-micha-kaufman", "concept-ai-augmentation-strategy"]
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-ext-19-augmentation-over-automation"
sourceUrl: "https://hbr.org/2026/04/why-companies-that-choose-ai-augmentation-over-automation-may-win-in-the-long-run"
sourceTitle: "Why Companies That Choose AI Augmentation Over Automation May Win in the Long Run"
---
# Fiverr

An online freelance-services marketplace connecting buyers and sellers of digital services, led by [[entity-micha-kaufman|Micha Kaufman]]. The article uses Fiverr as an example of an [[concept-ai-augmentation-strategy-d1|AI Augmentation Strategy]]: leadership openly acknowledges AI will change jobs but **bets on human potential rather than announcing layoffs**. See quotes [[quote-kaufman-unpleasant-truth]] and [[quote-kaufman-human-capabilities]].