---
id: "entity-org-filtered"
type: "entity"
source_timestamps: ["¶4"]
tags: ["organization", "learning-technology", "data-provider"]
related: ["entity-marc-zao-sanders", "claim-marginal-business-impact", "claim-therapy-top-use-case", "concept-thinkslop"]
entityType: "organization"
canonicalName: "Filtered"
aliases: []
sources: ["execution"]
sourceVaultSlug: "hbr-seg-execution"
originDay: 8
articleStem: "hbr-cl-77-new-data-using-ai"
sourceUrl: "https://hbr.org/2026/06/new-data-on-how-were-really-using-ai"
sourceTitle: "New Data on How We’re Really Using AI"
---
# Filtered

**Filtered** is a London-based learning-technology company co-founded and led (CEO) by [[entity-marc-zao-sanders]]. It produced the **Top 100 GenAI Use Case** reports (2024, 2025, 2026) and maintains a database of tens of thousands of AI-usage records harvested from platforms including **Reddit, Quora, LinkedIn, TikTok, and YouTube**. This social-listening corpus — **nearly 50,000 records / ≈12,637 use cases** for the 2025–2026 window — is the empirical basis for every AI-usage claim in this vault: [[claim-marginal-business-impact]], [[claim-therapy-top-use-case]], [[claim-cognitive-surrender]], and the [[concept-thinkslop]] finding. Canonical: filtered.com.