---
id: "entity-org-ema"
type: "entity"
entityType: "organization"
canonicalName: "Ema"
aliases: []
source_timestamps: ["§ From Tools to Teammates: Understanding Agentic AI", "§ 1. Zero-latency iteration."]
tags: ["ai-platform", "enterprise-software"]
related: ["concept-agentic-ai-systems", "entity-org-ntt-data", "entity-souvik-sen", "entity-vivian-lee", "entity-linda-mantia"]
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-new-24-agentic-ai-supercharges-startups"
sourceUrl: "https://hbr.org/2026/07/how-agentic-ai-supercharges-startups-and-threatens-incumbents"
sourceTitle: "How Agentic AI Supercharges Startups and Threatens Incumbents"
---
# Ema

**Ema** is an enterprise agentic AI platform that builds outcome-oriented AI agents — the flagship illustration of [[concept-agentic-ai-systems]].

Deployments cited in the source include an onboarding assistant that crosses HR, IT, and management silos to provision laptops, badges, and payroll, and customer-service systems for [[entity-org-ntt-data]] (where agents synthesize patterns across thousands of tickets to fix systemic bugs). [[entity-vivian-s-lee]] and [[entity-linda-mantia]] advise the company; [[entity-souvik-sen]] is cofounder and CTO.

**Enrichment note.** Ema positions itself as an 'agentic AI copilot' for enterprise workflows (HR, IT, customer support automation).