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canonical_url: "https://www.businessroundtable.org"
source_url: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
source_title: "Innovating at the Core—and for the Future"
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sourceTitle: "Innovating at the Core—and for the Future"
---
# Business Roundtable

An association of chief executive officers of America's leading companies. Nooyi suggests that CEOs should use collectives like this (and the U.S. Chamber of Commerce) to speak out on social issues rather than doing so individually — see [[claim-ceos-should-not-speak-out]] and [[contrarian-ceo-activism]].

**Enrichment.** The Business Roundtable is a prominent collective voice on societal issues, notable for its 2019 statement redefining corporate purpose toward stakeholder capitalism — a concrete example of the collective-stance mechanism Nooyi advocates.

**Canonical:** https://www.businessroundtable.org