---
id: "entity-org-bain"
type: "entity"
source_timestamps: ["¶1"]
tags: ["consulting", "author-firm"]
related: ["entity-mikey-vu", "entity-maureen-burns", "entity-aaron-cheris"]
entityType: "organization"
canonicalName: "Bain & Company"
aliases: ["Bain"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-nm-97-retailers-ai-shoppers"
sourceUrl: "https://hbr.org/2025/10/what-should-retailers-do-about-ai-shoppers"
sourceTitle: "What Should Retailers Do About AI Shoppers?"
---
# Bain & Company

## Bain & Company

**Entity type:** Organization (management consulting firm) — the **authoring firm** of this source.

The three co-authors — [[entity-mikey-vu]], [[entity-maureen-burns]], and [[entity-aaron-cheris]] — are Bain & Company partners, so the article reflects Bain's retail/commerce strategy point of view. This matters for reading the enrichment overlay: several corroborating references are themselves Bain publications ("authored by the same firm as the source"), which describe agentic AI creating new shopper-to-product pathways that can bypass retailers' traditional digital channels and increase market transparency. Independent voices in the enrichment (McKinsey, Deloitte, Kibo, Salesforce, MIT IDE) provide non-Bain triangulation for the vault's core claims.