---
id: "entity-org-babson-college"
type: "entity"
entityType: "organization"
canonicalName: "Babson College"
aliases: []
source_timestamps: ["§ Author Bios"]
tags: ["academic-institution"]
related: ["entity-vincent-onyemah"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-ext-21-founders-new-sales-playbook"
sourceUrl: "https://hbr.org/2026/06/startup-founders-need-a-new-sales-playbook"
sourceTitle: "Startup Founders Need a New Sales Playbook"
---
# Babson College

**Type:** Organization (academic institution).

**Role in the source:** Academic institution in **Wellesley, Massachusetts**, where co-author [[entity-vincent-onyemah]] serves as a professor of sales and marketing, chairs the Marketing Division, and leads the **Babson College Sales Initiatives**. It anchors the research/academic authority behind the article's claims.