---
id: "entity-org-atomic"
type: "entity"
entityType: "organization"
canonicalName: "Atomic"
aliases: []
source_timestamps: ["§ 1. Zero-latency iteration.", "§ 2. Automated go-to-market capabilities."]
tags: ["supply-chain", "startup"]
related: ["concept-vibe-coding", "concept-forward-deployed-ai-engineers", "entity-org-dvx-ventures"]
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-new-24-agentic-ai-supercharges-startups"
sourceUrl: "https://hbr.org/2026/07/how-agentic-ai-supercharges-startups-and-threatens-incumbents"
sourceTitle: "How Agentic AI Supercharges Startups and Threatens Incumbents"
---
# Atomic

**Atomic** is an AI-powered inventory-management platform for supply chains, founded by Tesla alumni Michael Rossiter and Neal Suidan and launched by [[entity-org-dvx-ventures]].

It used [[concept-vibe-coding]] to prototype a functional UI in *days*, and deploys AI agents as [[concept-forward-deployed-ai-engineers]] to deliver presale live demos and complete full software implementations in **25% of the traditional time**.

**Enrichment note.** Early-stage AI-powered inventory/supply-chain optimization platform; uses AI agents for inventory management, demand forecasting, and onboarding.