---
id: "entity-org-100-founders"
type: "entity"
entityType: "organization"
canonicalName: "100 Founders"
aliases: []
source_timestamps: ["§ Author Bios"]
tags: ["organization", "consultancy"]
related: ["entity-dave-rubinstein"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-ext-21-founders-new-sales-playbook"
sourceUrl: "https://hbr.org/2026/06/startup-founders-need-a-new-sales-playbook"
sourceTitle: "Startup Founders Need a New Sales Playbook"
---
# 100 Founders

**Type:** Organization (consultancy).

**Role in the source:** An organization founded by [[entity-dave-rubinstein]], dedicated to helping **B2B SaaS founders scale beyond founder-led sales** — i.e., to build the repeatable, transferable sales conditions described in [[concept-founder-trust-transferability]] and the **Trust** element of [[framework-sprint]]. It grounds the author's practitioner credibility.