---
id: "entity-openai-chatgpt"
type: "entity"
entityType: "product"
canonicalName: "ChatGPT"
aliases: ["OpenAI", "OpenAI / ChatGPT"]
source_timestamps: ["¶3"]
tags: ["ai-model", "catalyst"]
related: ["claim-it-bottlenecks-cede-ground", "entity-jpmorgan-chase"]
source_url: "https://hbr.org/2025/11/the-gen-ai-playbook-for-organizations"
source_title: "The Gen AI Playbook for Organizations"
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-cl-87-genai-playbook-orgs"
sourceUrl: "https://hbr.org/2025/11/the-gen-ai-playbook-for-organizations"
sourceTitle: "The Gen AI Playbook for Organizations"
---
# OpenAI / ChatGPT

**What it is.** The OpenAI product credited in the article with changing the paradigm of AI usage by enabling interaction in **natural language**, thereby bypassing the need for deep technical expertise. Its natural-language interface dramatically lowered the barrier to AI use across organizations — the practical trigger for the [[concept-paradox-of-access|Paradox of Access]] (the breakthrough was *access*, not perfect intelligence).

**Role in the source.** Referenced as the catalyst that put gen AI in every employee's hands, and as the specific tool [[entity-jpmorgan-chase-d87|JPMorgan Chase]] temporarily blocked in 2023 — the anchoring example for [[claim-it-bottlenecks-cede-ground|why IT bottlenecks cede ground to rivals]].