---
id: "entity-omnicom-media-group"
type: "entity"
entityType: "organization"
canonicalName: "Omnicom Media Group"
aliases: ["Omnicom", "OMG"]
source_timestamps: ["¶1", "¶6"]
tags: ["media-agency", "data-partnerships"]
related: ["entity-albertsons"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Omnicom Media Group

Global media-services/agency group cited as the **first-party-data partner of [[entity-albertsons]]**. Illustrates the same retailer-media data-sharing trend as the [[entity-kroger]]/[[entity-disney-advertising]] partnership: advertisers and retailers pooling first-party data to enable sharper, higher-resolution targeting. (No canonical URL specified in source materials.)