---
id: "entity-oguz-a-acar"
type: "entity"
entityType: "person"
canonicalName: "Oguz A. Acar"
aliases: ["Oguz Acar"]
source_timestamps: ["Byline", "Author Bio"]
tags: ["author", "researcher"]
related: ["entity-jafar-sabbah", "framework-ai-commerce-adaptation"]
sources: ["geo", "agentic"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 6 — a006

# Oguz A. Acar

**Profile:** Professor of marketing and innovation at **King's Business School, King's College London**. Likely canonical reference: the King's Business School faculty profile.

**Role in this source:** Co-author of the HBR research "Research: Traditional Marketing Doesn't Work on AI Shopping Agents" (May 2026), alongside [[entity-jafar-sabbah|Jafar Sabbah]]. His marketing-and-innovation lens frames the study's core move: relocating decades of behavioral-economics persuasion theory into the context of AI buyers.

**Attributed contributions (as co-author, jointly with [[entity-jafar-sabbah]]):**
- Thesis and empirical findings: [[claim-traditional-marketing-fails]], [[claim-ratings-and-price-are-universal]], [[claim-executives-have-false-confidence]], [[claim-fixed-strategies-expire]]
- The prescriptive [[framework-ai-commerce-adaptation|AI-Centric E-Commerce Adaptation Strategy]] and its action items
- Key articulations: [[quote-agents-not-human]], [[quote-hypotheses-to-test]], [[quote-persuasion-penalty]], [[quote-agent-mandate]], [[quote-dial-it-back]]

**Related:** [[entity-jafar-sabbah]] · [[framework-ai-commerce-adaptation]]

## Segment 6 — agentic

## Article 18 — a018

# Oguz A. Acar

**Role in the source:** co-author of the HBR article 'Preparing Your Brand for Agentic AI.'

**Profile:** an academic/marketing-strategy voice writing on how AI agents reshape brand–consumer relationships.

**Attributed contributions in this vault:**
- Co-author of the framing quote [[quote-redrawing-contract]] (with [[entity-david-a-schweidel]]).
- Architect of the overall thesis and the two central frameworks: [[framework-three-types-ai-interactions]] and [[framework-three-stages-agentic-adoption]], and of [[concept-share-of-model]] as the organizing metric.