---
id: "entity-nike-d10"
type: "entity"
entityType: "organization"
canonicalName: "Nike"
aliases: []
canonical_url: "https://nike.com"
source_timestamps: ["§ How to increase brand awareness on LLMs"]
source_url: "https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms"
source_title: "Forget What You Know About Search. Optimize Your Brand for LLMs."
tags: ["sportswear", "case-study"]
related: ["concept-resolution-optimization"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-ext-10-optimize-brand-for-llms"
sourceUrl: "https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms"
sourceTitle: "Forget What You Know About Search. Optimize Your Brand for LLMs."
---
# Nike

Cited as **topping its category in AI awareness** thanks to a robust ecosystem of customer-generated content (blogs, Reddit, Strava), detailed product pages with clear use cases (**'best shoes for marathon training'**), and integrated app ecosystems — a textbook demonstration of [[concept-resolution-optimization|resolution optimization]] and use-case-anchored [[concept-semantic-niches|semantic niches]].

**Enrichment:** Canonical URL **nike.com**. Global sportswear brand; strong user-generated-content ecosystem (Strava integrations, reviews, blogs) and detailed use-case product pages align with authority-first and topic-cluster strategies for AI search.


## Related across articles
- [[entity-nike-d25]]
- [[entity-the-ordinary]]