---
id: "entity-nicole-m-jones"
type: "entity"
entityType: "person"
canonicalName: "Nicole M. Jones"
aliases: ["Nicole Jones", "Nicole"]
source_timestamps: ["§ Integrating disparate intentions and ways of working", "¶22", "¶23", "¶24", "§ How to Develop Bridgers", "¶26"]
tags: ["bridger", "executive"]
related: ["entity-org-the-hangar", "framework-initiative-canvas", "action-zigzag-careers", "concept-bridger", "concept-contextual-intelligence"]
speakers: ["Nicole M. Jones"]
source_url: "https://hbr.org/2026/03/why-great-innovations-fail-to-scale"
source_title: "Why Great Innovations Fail to Scale"
sources: ["futures"]
isSpeakerEntity: true
---
## Segment 2 — futures

## Article 102 — a102

# Nicole M. Jones

**Role in this source:** Leader who built and led [[entity-org-the-hangar|The Hangar]] at Delta Air Lines and the exemplar **[[concept-bridger|bridger]] for the [[framework-three-functions-of-bridgers|integrating]] function**.

**Profile & contributions:** She aligned a **risk-averse IT department** with a **fast-moving startup (CLEAR)** by constantly linking their efforts to a shared north star (the end-to-end customer experience) — see [[action-articulate-shared-intention]] and [[concept-social-glue|social glue]]. She designed the [[framework-initiative-canvas|Initiative Canvas]]. Her background included **[[action-zigzag-careers|'zigzag' career rotations]]** through digital content, marketing, and retail strategy, which gave her the [[concept-contextual-intelligence|contextual intelligence]] to bridge disparate silos.