---
id: "entity-mit-d60"
type: "entity"
source_timestamps: ["¶2"]
tags: ["research-institution"]
related: ["claim-95-percent-failure"]
entityType: "organization"
canonicalName: "MIT"
aliases: ["Massachusetts Institute of Technology", "MIT Project NANDA", "MIT Media Lab"]
source_url: "https://hbr.org/2025/09/what-companies-with-successful-ai-pilots-do-differently"
source_title: "What Companies with Successful AI Pilots Do Differently"
sources: ["execution"]
sourceVaultSlug: "hbr-seg-execution"
originDay: 8
articleStem: "hbr-foci-60-successful-ai-pilots"
sourceUrl: "https://hbr.org/2025/09/what-companies-with-successful-ai-pilots-do-differently"
sourceTitle: "What Companies with Successful AI Pilots Do Differently"
---
# MIT

## MIT (Massachusetts Institute of Technology)

**Entity type:** organization (research institution)

Leading research university cited as the source of a recent report finding that **95% of generative AI programs fail to deliver bottom-line returns** — see [[claim-95-percent-failure]].

### Role in this source
The MIT report supplies the headline statistic that frames the article's problem. Enrichment identifies it specifically as the **MIT Project NANDA / Media Lab 'AI in Business 2025'** report, which examined **300+ generative AI initiatives** and attributed failure to strategy, data readiness, and organizational design rather than model quality.

**Canonical reference:** mit.edu


## Related across articles
- [[entity-mit-d89]]