---
id: "entity-mikey-vu"
type: "entity"
source_timestamps: ["¶1"]
tags: ["author", "bain", "retail-strategy"]
related: ["entity-maureen-burns", "entity-aaron-cheris", "entity-org-bain"]
entityType: "person"
canonicalName: "Mikey Vu"
aliases: []
role: "Co-author of the source article; partner at Bain & Company specializing in retail and commerce strategy."
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 97 — a097

# Mikey Vu

## Mikey Vu

**Role in source:** Co-author of the Harvard Business Review article "What Should Retailers Do About AI Shoppers?" (Oct 2025). A partner at [[entity-org-bain]] (Bain & Company) working in retail and commerce strategy.

**Profile:** One of three Bain practitioners who authored the piece. The article is jointly bylined "Mikey Vu, Maureen Burns and Aaron Cheris," so all substantive claims, frameworks, and quotes are co-attributed across the three authors (see [[entity-maureen-burns]] and [[entity-aaron-cheris]]).

**Attributed contributions (joint byline):**
- Thesis on Agent-to-Agent commerce disrupting the retail funnel — [[concept-a2a-commerce]]
- The [[framework-ai-agent-spectrum]] and the [[framework-a2a-strategic-playbook]]
- Quotes: [[quote-first-buying-conversation]], [[quote-intermediary-economics]], [[quote-erase-the-funnel]]
- Economic claim [[claim-intermediaries-compress-margins]] and the Marriott case [[claim-marriott-bot-collaboration]]