---
id: "entity-midjourney"
type: "entity"
entityType: "organization"
canonicalName: "Midjourney"
aliases: []
source_timestamps: ["§ Could You Build a Better Program?"]
tags: ["ai-provider", "image-generation"]
related: ["claim-custom-models-outsourced", "entity-openai"]
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-cl-96-ai-no-sustainable-advantage"
sourceUrl: "https://hbr.org/2024/09/ai-wont-give-you-a-new-sustainable-advantage"
sourceTitle: "AI Won’t Give You a New Sustainable Advantage"
---
# Midjourney

An independent research lab providing generative AI for **images**, cited alongside [[entity-openai-d1]] as an example of specialized providers whose capabilities outpace the internal development capacity of standard enterprises. Supports the build-vs-buy argument in [[claim-custom-models-outsourced]].