---
id: "entity-microsoft-d4"
type: "entity"
entityType: "organization"
canonicalName: "Microsoft"
aliases: ["Microsoft Corporation"]
source_timestamps: ["¶2", "§ Designing Digital for Different Go-to-Market Models", "§ Governing Decision Rights and Coordination Across Multiple Channels"]
tags: ["enterprise-software", "relationship-led"]
related: ["concept-relationship-led-gtm"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-new-31-tailor-digital-strategy-customer"
sourceUrl: "https://hbr.org/2026/06/tailor-your-digital-strategy-to-reach-every-customer"
sourceTitle: "Tailor Your Digital Strategy to Reach Every Customer"
---
# Microsoft

Cited as an organization operating **multiple GTM models**, and specifically as the article's example of a **[[concept-relationship-led-gtm|relationship-led model]]** in enterprise sales.

A vast array of roles — marketers, account executives, technology strategists, customer success managers — engages a **single customer**, supported by a **digital assistant** that provides insights rather than automating the sale.

> **Enrichment:** *Not validated by the supplied sources.* No source in the enrichment set directly supports Microsoft as a canonical example of this specific GTM motion; treat as an unverified illustrative mention unless corroborated by Microsoft product/customer-success case studies. Canonical reference would be Microsoft's corporate/investor pages (not in the enrichment results).