---
id: "entity-microsoft-d36"
type: "entity"
entityType: "organization"
canonicalName: "Microsoft"
aliases: []
source_timestamps: ["¶ 2"]
tags: ["technology-company", "ai-market"]
related: ["entity-satya-nadella"]
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-36-team-collaborate-with-ai"
sourceUrl: "https://hbr.org/2024/11/set-your-team-up-to-collaborate-with-ai-successfully"
sourceTitle: "Set Your Team Up to Collaborate with AI Successfully"
---
# Microsoft

**Role in source:** Cited as market evidence for AI's scale and momentum.

**Profile:** Global technology company; major AI platform provider (Azure, Copilot, OpenAI partnership), led by [[entity-satya-nadella]]. Frequently publishes research on work trends and AI's impact on productivity and collaboration (e.g., the Work Trend Index that popularized 'productivity paranoia').

**Attributed data in this vault:** The article cites Microsoft for having **surpassed earnings expectations** on the strength of its AI sales, and for predicting that the **total market for AI will reach \$738 billion within five years** — figures used to establish the stakes of getting human/AI collaboration right.


## Related across articles
- [[entity-microsoft-d53]]