---
id: "entity-micha-kaufman"
type: "entity"
entityType: "person"
canonicalName: "Micha Kaufman"
aliases: []
source_timestamps: ["¶4"]
tags: ["ceo", "leadership"]
related: ["entity-org-fiverr", "concept-ai-augmentation-strategy"]
speakers: ["Micha Kaufman"]
sources: ["spine"]
isSpeakerEntity: true
---
## Segment 1 — spine

## Article 19 — a019

# Micha Kaufman

Co-founder and CEO of [[entity-org-fiverr|Fiverr]]. In a widely-cited memo he warned employees that "AI is coming for your jobs" but framed it as a **wake-up call to adapt** rather than a precursor to layoffs. He argued that automating repetitive tasks **frees up time for uniquely human capabilities** — nonlinear thinking, judgment, taste, decision-making, and strategy — the essence of an [[concept-ai-augmentation-strategy-d1|AI Augmentation Strategy]]. Source of quotes [[quote-kaufman-unpleasant-truth]] and [[quote-kaufman-human-capabilities]]. Cited as a subject/voice, not as an author.