---
id: "entity-meta-d115"
type: "entity"
entityType: "organization"
canonicalName: "Meta"
aliases: ["Meta Platforms", "\\\"Meta Platforms", "Inc.\\\"", "Facebook"]
canonical_url: "https://about.meta.com"
source_timestamps: ["¶2"]
tags: ["ad-platform"]
related: ["concept-absolute-proximity", "action-push-platforms", "entity-google-ads"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Meta

Parent company of Facebook and Instagram, cited alongside [[entity-google-ads]] as a platform that relies on **basic radius-based geotargeting** (see [[concept-absolute-proximity]]), ignoring the nuances of competitive geography. Its Ads Manager offers location targeting by radius and broader geographies. Meta is the second named target of [[action-push-platforms]]. Canonical: https://about.meta.com.


## Related across articles
- [[entity-meta-d108]]
- [[entity-meta-d112]]