---
id: "entity-mcdonalds-d2"
type: "entity"
entityType: "organization"
canonicalName: "McDonald's"
aliases: []
source_timestamps: ["§ The Power of Rivalry Narratives"]
tags: ["brands", "case-study"]
related: ["entity-burger-king"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-124-good-rivalry-brand"
sourceUrl: "https://hbr.org/2025/08/a-good-rivalry-can-elevate-your-brand"
sourceTitle: "A Good Rivalry Can Elevate Your Brand"
---
# McDonald's

Global fast-food chain; the **true rival** to [[entity-burger-king|Burger King]]. Enrichment notes its recognizable antagonist mascot (Ronald McDonald) as an example of the 'familiar characters' that give a [[concept-true-rivalry|true rivalry]] its storylike quality.