---
id: "entity-martin-reeves"
type: "entity"
entityType: "person"
canonicalName: "Martin Reeves"
aliases: ["Martin Reeves (BCG)"]
source_timestamps: ["¶1"]
tags: ["author", "strategy-thought-leader", "bcg"]
related: ["entity-jay-barney", "concept-equal-opportunity-disrupter"]
speakers: ["Martin Reeves"]
sources: ["spine"]
isSpeakerEntity: true
---
## Segment 1 — spine

## Article 96 — a096

# Martin Reeves

**Role in source:** Co-author of the HBR article *AI Won't Give You a New Sustainable Advantage* (2024).

**Profile:** Chairman of the **BCG Henderson Institute** (Boston Consulting Group's think tank) and a prominent corporate-strategy thought leader. He brings the applied competitive-dynamics and business-model-innovation framing that complements co-author [[entity-jay-b-barney]]'s Resource-Based-View foundation.

**Attributed contributions to this vault:**
- Co-author of all claims, including [[claim-gen-ai-no-new-advantage]] and [[claim-amplify-rare-resources]].
- Co-author of all four pull quotes, including [[quote-equal-opportunity-disrupter]] and [[quote-silver-lining-amplification]].
- Shapes the disruption/market-dynamics framing behind [[concept-equal-opportunity-disrupter]] and the business-model discussion in [[concept-ai-centric-business-model]].

**Enrichment note:** Cited canonically as Chairman of the BCG Henderson Institute and co-author of the HBR piece.