---
id: "entity-markaaz"
type: "entity"
source_timestamps: ["§ The False Alignment Trap"]
tags: ["company", "platform"]
related: ["entity-hany-fam"]
entityType: "organization"
canonicalName: "Markaaz"
aliases: []
sources: ["governance"]
sourceVaultSlug: "hbr-seg-governance"
originDay: 7
articleStem: "hbr-cl-85-false-alignment-trap"
sourceUrl: "https://hbr.org/2026/07/the-false-alignment-trap"
sourceTitle: "The False Alignment Trap"
---
# Markaaz

A global **business identity platform** (canonical: markaaz.com) founded by [[entity-hany-fam|Hany Fam]]. It appears in the source only as the company Fam leads, providing the practitioner vantage point for his [[quote-fam-consensus|warning about the falsehood of consensus]].