---
id: "entity-mark-j-greeven"
type: "entity"
source_timestamps: ["byline"]
tags: ["author", "china-innovation", "management-scholar"]
related: ["entity-fabrice-beaulieu", "entity-wei-wei"]
entityType: "person"
canonicalName: "Mark J. Greeven"
aliases: ["Mark Greeven"]
sources: ["geo", "tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 123 — a123

# Mark J. Greeven

**Mark J. Greeven** is a co-author of the source article, *How Savvy Companies Are Using Chinese AI* (HBR, September 2025), a professor of innovation and strategy affiliated with IMD Business School with a longstanding focus on Chinese technology and innovation ecosystems.

**Role in this source:** co-author contributing to the article's China-ecosystem analysis, the [[concept-3c-framework|3C Framework]], and the vertical-integration argument ([[concept-vertically-integrated-ai]]).

**Attributed contributions (authored collectively):**
- Thesis quotes: [[quote-not-a-clone]], [[quote-build-for-business-outcomes]], [[quote-not-east-vs-west]].
- Core claims: [[claim-chinese-ai-caught-up]], [[claim-cost-efficiency-advantage]], [[claim-multipolar-ai-future]], [[claim-chinese-excel-verticals]].
- Frameworks: [[framework-3c]], [[framework-hybridization-steps]].

Co-authors: [[entity-amit-joshi|Amit Joshi]], [[entity-sophie-liu|Sophie Liu]], [[entity-kunjian-li|Kunjian Li]].

## Segment 3 — geo

## Article 15 — a015

# Mark J. Greeven

## Profile
Mark J. Greeven is one of three co-authors credited on this HBR research article. He is publicly known as a professor of management and innovation with a longstanding research focus on **Chinese business ecosystems, platform strategy, and digital innovation**. In this source he functions as a lead framer of the central **"plumbing over models"** thesis.

## Role in this source
Co-author / researcher; primary voice on why China's *infrastructure* — not its models — is the decisive edge.

## Attributed contributions
All quotes in this vault are attributed **jointly** to Greeven, [[entity-fabrice-beaulieu]], and [[entity-wei-wei]]:
- [[quote-orchestrator-execution]], [[quote-china-edge-plumbing]], [[quote-machine-readable-trust-targeting]], [[quote-agent-shelf-competition]], [[quote-designing-defaults]].

Co-originated claims and frameworks (jointly authored):
- Claims: [[claim-china-edge-is-plumbing]], [[claim-performance-marketing-disruption]], [[claim-operational-excellence-as-growth]], [[claim-brand-marketing-remains-essential]].
- Frameworks: [[framework-designs-of-delegation]], [[framework-conditions-for-agentic-scale]], [[framework-strategic-implications-leaders]].