---
id: "entity-maria-valdivieso"
type: "entity"
entityType: "person"
canonicalName: "Maria Valdivieso"
aliases: ["Maria Valdivieso de Uster"]
source_timestamps: ["¶1"]
tags: ["author", "mckinsey", "sales-marketing"]
related: ["entity-mckinsey", "framework-5-myths"]
speakers: ["Maria Valdivieso"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 90 — a090

# Maria Valdivieso

## Maria Valdivieso

**Role in the source:** Co-author of *5 Gen AI Myths Holding Sales and Marketing Teams Back* (HBR / McKinsey, Feb 2025). Authorship is joint; all claims, quotes, and recommendations are collectively attributed to the author group.

**Profile:** A McKinsey-affiliated commercial expert specializing in marketing, sales, and go-to-market transformation (author group identified in the enrichment as McKinsey partners/senior experts; individual bios on mckinsey.com / hbr.org). Sometimes published as "Maria Valdivieso de Uster." Affiliated with [[entity-mckinsey-d4]].

**Attributed contributions (jointly authored):**
- Five-myth taxonomy — [[framework-5-myths]]
- Claims — [[claim-productivity-boost]], [[claim-agentic-scale]], [[claim-implementation-speed]], [[claim-familiarity-confidence]]
- Quotes — [[quote-mvp-mindset]], [[quote-know-appreciate]]