---
id: "entity-marc-zao-sanders"
type: "entity"
source_timestamps: ["¶3", "¶4", "¶5"]
tags: ["researcher", "entrepreneur"]
related: ["claim-marginal-business-impact", "concept-thinkslop", "concept-emotional-support-ai", "concept-autonomous-agentic-operations", "entity-org-filtered", "entity-org-harvard-business-review"]
entityType: "person"
canonicalName: "Marc Zao-Sanders"
aliases: ["Marc Zao Sanders"]
sources: ["execution"]
isSpeakerEntity: true
---
## Segment 8 — execution

## Article 77 — a077

# Marc Zao-Sanders

**Marc Zao-Sanders** is an entrepreneur and researcher — co-founder and CEO of **[[entity-org-filtered]]**, a London-based learning-technology company. Filtered built the large social-listening dataset underpinning the HBR series *'How People Are Really Using AI'* (2024, 2025, 2026). He writes regularly for **[[entity-org-harvard-business-review-d8]]** on real-world AI usage patterns, moving beyond the hype to empirical usage data. Canonical: marczaosanders.com.

**Role in this source:** primary analyst and author of the AI-usage-data thread. He supplies the empirical spine of the vault and the framings it turns on.

**Attributed contributions in this vault:**
- Coined/popularized [[concept-thinkslop]]
- Documented [[concept-emotional-support-ai]] as the dominant use case ([[claim-therapy-top-use-case]])
- Established [[claim-marginal-business-impact]] and voiced [[quote-marginal-benefits]]
- Identified [[concept-autonomous-agentic-operations]] entering the top use cases
- Surfaced [[claim-cognitive-surrender]]
- Raised the ethical [[question-healthy-ai-relationships]] via [[quote-intimate-algorithms]]