---
id: "entity-magento"
type: "entity"
entityType: "product"
canonicalName: "Magento"
aliases: ["Magento Open Source", "Adobe Commerce"]
source_timestamps: ["§ Three types of ecosystem synergies"]
tags: ["target", "e-commerce", "case-study"]
related: ["entity-adobe", "framework-three-types-ecosystem-synergies"]
source_url: "https://hbr.org/2026/06/when-evaluating-an-ma-opportunity-consider-the-broader-digital-ecosystem"
source_title: "When Evaluating an M&A Opportunity, Consider the Broader Digital Ecosystem"
sources: ["ecosystem"]
sourceVaultSlug: "hbr-seg-ecosystem"
originDay: 11
articleStem: "hbr-cl-80-ma-digital-ecosystem"
sourceUrl: "https://hbr.org/2026/06/when-evaluating-an-ma-opportunity-consider-the-broader-digital-ecosystem"
sourceTitle: "When Evaluating an M&A Opportunity, Consider the Broader Digital Ecosystem"
---
# Magento

**Entity type:** product · **Canonical name:** Magento (Magento Open Source / Adobe Commerce)

**Role in source — acquisition target.** An e-commerce platform acquired by [[entity-adobe-d11]] in **2018**. It brought a strong community of developers who created extensions and applications for merchants, which were subsequently enhanced by Adobe's infrastructure — the mechanism behind the 'Strengthening' synergy in [[framework-three-types-ecosystem-synergies]].

**Enrichment note:** Canonical reference — Magento Open Source / Adobe Commerce; central to the 'strengthening' example.