---
id: "entity-maersk-d11"
type: "entity"
entityType: "organization"
canonicalName: "Maersk"
aliases: ["A.P. Moller–Maersk", "A.P. Moller-Maersk"]
source_timestamps: ["§ Don't Negotiate Every Material Issue", "§ How Companies Are Using Agentic AI to Negotiate"]
tags: ["logistics", "ai-adopter"]
related: ["concept-agentic-ai-negotiation", "entity-walmart", "claim-ai-replaces-routine-negotiation"]
sources: ["ecosystem"]
sourceVaultSlug: "hbr-seg-ecosystem"
originDay: 11
articleStem: "hbr-nm-103-big-companies-negotiate-deals"
sourceUrl: "https://hbr.org/2026/01/why-big-companies-struggle-to-negotiate-great-deals"
sourceTitle: "Why Big Companies Struggle to Negotiate Great Deals"
---
# Maersk

**Role in this source:** Cited alongside [[entity-walmart-d11|Walmart]] as a company relying on generative-AI agents to work out multi-issue trades within set parameters for procurement agreements — evidence offered for [[concept-agentic-ai-negotiation]] and [[claim-ai-replaces-routine-negotiation]].

**Profile:** Global shipping and logistics company (A.P. Moller–Maersk).

**Enrichment caveat — important:** As of 2024, Maersk's public AI communications concern network/route optimization, predictive maintenance, and operations — **not** autonomous external contract negotiation. There is no public corroboration of AI concluding multi-issue contract negotiations at the claimed scale. Treat the citation as forward-looking, anonymized/composite, or speculative.