---
id: "entity-macys-ask-macys"
type: "entity"
entityType: "product"
canonicalName: "Ask Macy's"
aliases: ["Ask Macys"]
source_timestamps: ["§ Waiting is No Longer a Good Strategy"]
tags: ["ai-agent", "retail"]
related: ["entity-google", "claim-tipping-point-2025"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-69-ai-threatening-platforms"
sourceUrl: "https://hbr.org/2026/04/how-ai-is-threatening-platforms-revenue-streams"
sourceTitle: "How AI Is Threatening Platforms’ Revenue Streams"
---
# Ask Macy's

**Ask Macy's** is Macy's AI shopping assistant, powered by [[entity-google-d69]]'s Gemini.

Testing revealed that users spent **4.75 times more than non-users** during several weeks of testing, with those users representing about **half the retailer's website traffic**. It is another first-party-agent data point supporting [[claim-tipping-point-2025]], and — like [[entity-walmart-sparky]] — shows early agent deployments *raising* spend rather than compressing it.