---
id: "entity-luc-wathieu"
type: "entity"
entityType: "person"
canonicalName: "Luc Wathieu"
aliases: []
source_timestamps: ["§ AI Recommends What It Can Interpret"]
tags: ["author", "marketing-research", "consumer-choice"]
related: ["entity-georgetown-mcdonough", "entity-john-gale", "entity-luca-cian"]
speakers: ["Luc Wathieu"]
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 25 — a025

# Luc Wathieu

**Luc Wathieu** is a co-author of the HBR source, a **Professor of Marketing at [[entity-georgetown-mcdonough|Georgetown's McDonough School of Business]]**, whose research addresses consumer choice, data, and marketing.

**Role in the source:** Co-author and co-researcher; contributes the consumer-choice and marketing-strategy framing that connects the study's findings to executive practice. Writes jointly with [[entity-john-gale|John Gale]] and [[entity-luca-cian|Luca Cian]].

**Attributed contributions to this vault (jointly authored):**
- Strategic reframing of success metrics from market/mind share to [[concept-ai-recall-share|AI recall share]], and the distinction from [[concept-share-of-model-d25|share of model]].
- Executive actions: [[action-establish-cross-functional-accountability|cross-functional accountability]], [[action-shift-to-evidentiary-structure|shift from symbolic to evidentiary structure]].
- Diagnostic: [[framework-ai-brand-diagnostic|Simple Diagnostic for AI Brand Interpretability]].

> Enrichment canonical reference: Georgetown McDonough faculty page.