---
id: "entity-lowes"
type: "entity"
entityType: "organization"
canonicalName: "Lowe's"
aliases: ["Lowes", "Lowe's Companies"]
canonical_url: "https://www.lowes.com"
source_timestamps: ["§ A Better Predictor of Ad Effects", "¶4"]
tags: ["retailer", "home-improvement"]
related: ["entity-home-depot", "concept-relative-proximity"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Lowe's

U.S. home-improvement retailer and direct competitor to [[entity-home-depot]], with overlapping assortments and similar price points. Used alongside Home Depot to illustrate how targeting customers who are **relatively closer to Lowe's than to Home Depot** results in meaningfully higher store visits than simple radius targeting — the empirical core of [[concept-relative-proximity]] and [[claim-relative-proximity-outperforms]]. Canonical: https://www.lowes.com.