---
id: "entity-kroger"
type: "entity"
entityType: "organization"
canonicalName: "Kroger"
aliases: ["The Kroger Co."]
canonical_url: "https://www.thekrogerco.com"
source_timestamps: ["¶1", "¶6"]
tags: ["retailer", "grocery", "data-partnerships"]
related: ["entity-disney-advertising", "concept-relative-proximity"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Kroger

Major U.S. grocery retailer cited on two fronts: (1) as an example of retailers **partnering with media companies** — specifically [[entity-disney-advertising]] — to share first-party customer data for sharper targeting; and (2) as a category in which the study **replicated the relative-proximity findings** (see [[concept-relative-proximity]]) in the grocery sector. Known for extensive first-party data and retail-media partnerships. Canonical: https://www.thekrogerco.com.