---
id: "entity-klaus-m-miller"
type: "entity"
source_timestamps: ["¶4"]
tags: ["author", "marketing-researcher", "pricing-economics"]
related: ["entity-z-john-zhang", "entity-inertia-field-experiment"]
entityType: "person"
canonicalName: "Klaus M. Miller"
aliases: ["Klaus Miller"]
url: "https://www.klausmmiller.com"
role: "Co-author of the source article"
sources: ["commercial"]
isSpeakerEntity: true
---
## Segment 5 — commercial

## Article 8 — a008

# Klaus M. Miller

**Klaus M. Miller** is a marketing and economics researcher specializing in the economics of pricing and subscriptions, and **co-author** (with [[entity-z-john-zhang]]) of the HBR article *Should Your Subscription Business Use Auto-Renew?*

**Role in this source:** Co-author and co-voice of every attributed [[quote-frictionless-exploitation|quote]] and empirical claim. His research program underlies the foundational field experiment ([[entity-inertia-field-experiment]]).

**Attributed contributions in this vault:**
- Central thesis on the [[concept-renewal-default]] as a strategic lever.
- The [[framework-consumer-inertia-typology]] and the [[concept-inert-sophisticated-consumer]] / [[concept-inert-naive-consumer]] distinction.
- Empirical claims: [[claim-auto-renew-reduces-takeup]], [[claim-auto-cancel-yields-more-subs]], [[claim-consumers-aware-of-inertia]], [[claim-auto-renew-degrades-quality]].
- Quotes: [[quote-frictionless-exploitation]], [[quote-inertia-exploiting-contract]], [[quote-flawed-strategic-foundation]], [[quote-copying-incumbent-error]].

**Canonical profile:** https://www.klausmmiller.com