---
id: "entity-keith-ferrazzi"
type: "entity"
source_timestamps: ["¶3", "¶37", "¶38"]
tags: ["author", "consultant", "co-author"]
related: ["entity-ferrazzi-greenlight", "entity-wendy-smith", "concept-ai-angst"]
entityType: "person"
canonicalName: "Keith Ferrazzi"
aliases: ["Keith"]
speakers: ["Keith Ferrazzi"]
sources: ["tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 127 — a127

# Keith Ferrazzi

**Profile.** Keith Ferrazzi is the founder and chair of [[entity-ferrazzi-greenlight]], a Los Angeles-based global-teams consulting and coaching firm. He is a well-known leadership author and consultant whose practice centers on teaming, co-elevation, and organizational change.

**Role in the source.** One of four **co-authors** of the HBR article. His firm co-produced the underlying research (with [[entity-wendy-smith]] as head of research) alongside [[entity-fractional-insights]], and his change-management lens shapes the leadership prescriptions.

**Attributed contributions in this vault** (co-authored with [[entity-erin-eatough]], [[entity-wendy-smith]], and [[entity-shonna-waters]]):
- Leadership prescriptions: [[framework-three-leadership-shifts]], [[framework-four-employee-types]]
- Action items: [[action-pair-metrics-with-safety-signals]], [[action-co-create-transition-plans]], [[action-shock-complacent-system]]
- Core claims: [[claim-usage-not-buy-in]], [[claim-industry-context-dictates-risk]], [[claim-anxiety-increases-usage]]
- Quotes: [[quote-belief-anxiety-paradox]], [[quote-fear-drives-compliance]], [[quote-performative-usage]]

> **Enrichment note:** No canonical URL was surfaced in the provided search results; the identification is consistent with his public profile as a leadership author and consultant.