---
id: "entity-kasing-lung"
type: "entity"
entityType: "person"
canonicalName: "Kasing Lung"
aliases: ["Lung Ka-sing", "龍家昇"]
source_timestamps: ["\\\"§ Leverage Real-time", "Data-based Customer Insights\\\""]
tags: ["artist", "designer"]
related: ["entity-product-labubu", "entity-org-pop-mart"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-68-popmart-attention-economy"
sourceUrl: "https://hbr.org/2025/07/how-pop-mart-won-young-customers-in-a-fragmented-attention-economy"
sourceTitle: "How Pop Mart Won Young Customers in a Fragmented Attention Economy"
---
# Kasing Lung

**Kasing Lung** is the artist who originally designed the [[entity-product-labubu|Labubu]] figure as part of 'The Monsters' series.

**Role in the source.** Kasing Lung's creative work is cited as the 'seed' of the Labubu phenomenon — invoked to support the argument that artistic vision starts a product but [[claim-creativity-secondary-to-data|data-driven operations scale it]].

**Enrichment context.** Hong Kong designer/illustrator; his 'The Monsters' series, especially Labubu, became major [[entity-org-pop-mart|Pop Mart]] IP. He is known in designer-toy circles beyond Pop Mart.