---
id: "entity-jur-gaarlandt"
type: "entity"
entityType: "person"
canonicalName: "Jur Gaarlandt"
aliases: []
source_timestamps: ["byline"]
tags: ["author", "strategy", "innovation"]
related: ["concept-ai-agent-optimization-aao", "concept-flattening-of-retail"]
role: "Co-author of the HBR source"
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 92 — a092

# Jur Gaarlandt

**Jur Gaarlandt** is a strategy and innovation scholar/practitioner and co-author of this source.

**Role in the source:** Co-author collaborating on the HBR analysis of AI agents' impact on retail and brand strategy; appears in the collective author voice throughout.

**Attributed contributions in this vault** (co-authored with the full byline): [[concept-ai-agent-optimization-aao]], [[concept-flattening-of-retail]], [[framework-ai-agent-evaluation-criteria]], and the shared-voice quotes [[quote-perplexity-transaction]], [[quote-flattening-retail-landscape]], and [[quote-aao-vs-seo]].

**Canonical reference (enrichment):** typically found via INSEAD / LinkedIn profiles; a strategy and innovation scholar/practitioner collaborating on the HBR piece.