---
id: "entity-journal-of-marketing"
type: "entity"
source_timestamps: ["¶2"]
tags: ["publication", "research"]
related: ["concept-ai-receptivity-paradox", "entity-org-marketing-science-institute"]
entityType: "other"
entitySubtype: "publication"
canonicalName: "Journal of Marketing"
aliases: []
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-39-understanding-ai-not-embrace"
sourceUrl: "https://hbr.org/2025/07/why-understanding-ai-doesnt-necessarily-lead-people-to-embrace-it"
sourceTitle: "Why Understanding AI Doesn’t Necessarily Lead People to Embrace It"
---
# Journal of Marketing

**Journal of Marketing** — the peer-reviewed academic journal of the American Marketing Association where the authors published their foundational paper, *"Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity,"* which established the [[concept-ai-receptivity-paradox]].

**Role in this source:** Cited (¶2) as the venue of the primary research by [[entity-chiara-longoni]], [[entity-gil-appel]], and [[entity-stephanie-m-tully]]. It is the authoritative record for the paper's full methodology and effect sizes.

> **Enrichment:** A working-paper version of the study was hosted by the [[entity-org-marketing-science-institute]]; downstream agents seeking exact study designs should treat the Journal of Marketing article as canonical over any secondary summary.